Originally published: MAY 18, 2021

They say with every business, it’s important to have a why. Your “why” will keep you going when you have a long night of production ahead of you, an early morning of packing orders, or the days when it seems that everyone has forgotten that you exist. Your “why” is there to keep you moving forward, to keep you pushing through the hard times, and to remind you why you are doing what you are doing.

Understanding your “why” in life is integral to your success in my opinion. They remind us why we are building something, why we are fighting for something, why we keep getting up when we are knocked down.

This year, my “why” has never been so vivid to me.

I built Lunah because I was tired and frustrated with the lack of transparency that companies, authorities and “experts”  that were supposed to have your best interest in mind, lacked.

The definition of transparency, “is the condition of being see-through”. An example of transparency is the fact that you can see through glass. It describes the situation that occurs when companies openly communicate important information to investors and shareholders. What is odd to me, is that the general public, the lovely people who keep your business afloat, are not included in this definition. And transparency is what you all need!

Why should transparency be important to you? Well, there are many terms and phrases used by businesses that are trendy, just to get your hard earned dollar. Here are some examples:

  1. Greenwashing: when a company or organization spends more time and money on marketing themselves as environmentally friendly than on minimizing their environmental impact. It is a deceitful advertising gimmick intended to mislead consumers who prefer to buy goods and services from environmentally conscious brands.
  2. Natural: “Natural” foods and “all-natural” foods are widely used terms in food labeling and marketing with a variety of definitions, most of which are vague. The word “Natural” can be put on almost any food in North America. Consider it more of a marketing tool, than a healthy product. (Wikipedia)
  3. The term 'Pinkwashing' is associated with companies that use the pink ribbon symbol or use the support of breast cancer charities as a marketing technique, to promote one of their products, while at the same time manufactured products have proven to contain ingredients, that are linked to the disease or are used in a manner that associates it with the increased risk of disease. (Wikipedia)

Lunah is built on honesty, open communication and the use of ingredients, found in nature that you already know or can easily look up. We are not here to sell you anything that we believe won’t work for your skin type. With every DM, email, phone call or in-person question, we ask a lot of questions about your skin (if you haven’t already provided us with the information). This is because you are all unique individuals and have different internal + external makeups. It’s very important to us that you use our products properly and choose those that are best suited for your current skin. I was tired of searching for companies that sold natural skincare, only to find out, it wasn’t at all. Tired of companies, or experts, saying that my health was of the utmost importance to them, only to find out that they are dishonest or misleading.

Knowledge is power. The best expert, is YOU.

We have no hidden agenda. Our goal is to grow and thrive as a company you love. We want you to trust us because you can put a face(s) to the name, because we answer your compliments, your concerns and because honesty and integrity are seeded in the Lunah Life culture.

As you move forward in life, ask yourself what your “WHY” is. What do you fight for?

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